What do super-successful entrepreneurs and small business owners all have in common?
It’s not experience.
It’s not extraordinary skills.
It’s not even a powerful drive.
Although all of these things can definitely help your business grow, they’re not a prerequisite for success. After all, no one is born with experience or skills, and plenty of successful people lack drive.
Why did you decide to become an entrepreneur?
Why do you spend too many hours in front of your computer every week?
Why do you stay up too late and get up too early, just so you can work on growing your business?
What keeps you motivated to keep going even during the tough times in your business?
The “why” is what ultimately drives us to success, but here’s the thing: it’s different for everyone. Your why is not my why, and my why is not her why. It’s a deeply personal choice that can have great meaning…or not.
For example, a survivor of domestic abuse might happily spend 60 or 70 hours each and every week mentoring other victims of abuse, or counseling couples on how to break the cycle. Her big why is a strong desire to prevent other women from suffering in the same way she did.
A mother of small children may be saddened at the thought of sending her kids to daycare just so she can go to work to (barely) pay for it. Her big why is a drive to spend as much time with her kids as she can, while still supporting her family.
A young, fresh-out-of-school entrepreneur might resist taking the same path her parents took, working for a corporation for 40 years, only to retire and find themselves with barely enough to live on. Instead, she dreams of having the income (and the time) to see the world while she’s still young enough to enjoy it.
It might be the freedom to travel, the option to spend time with your family, the ability to take weeks off at a time to care for a sick family member, or even to earn enough money to support a charity that’s close to your heart.
Whatever it is, your “why” is the driving force behind every action you take. When you’re deciding whether or not to take on a new client or launch a new product, ask yourself if it’s aligned with your “why.”
When you’re setting goals for the year, ask yourself if those goals are moving you closer or further from your big why. Thinking of branching out into a new business venture?
Make sure every decision you make is in alignment with your big why, and success is suddenly much more attainable.
Are you looking for support and community as you build your business? If so, I’d love to invite you to The Female Entrepreneur Success Club, a Facebook Group for moms who are building an online service-based, coaching or consulting business and want to build it in a simple and manageable way that works for them without sacrificing their time with their kids. Check it out here!
Hey! I'm Rebecca!
I'm a business coach and marketing strategist and I help service professionals, coaches & consultants simplify their marketing and sign more clients!
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